Dan Oliva
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Dan Oliva
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FedEx_PowerMove.gif

FedEx Pulls a Power Move

FedEx’s brand new integrated brand campaign. Once you look for it, you’ll start seeing petty power moves and unsubtle flexes all around you, every day.

Recently named a finalist for best B2B campaign, AdAge Creativity Awards 2026

“On My Time”

“Eye Contact”

“The Watch”

“The Perch”

 

All FedEx Pulls a Power Move AICP x Van Gogh x Frida Kahlo Snickers Snickers Fixes The World (!) FedEx, but exaggerated Snickers NFL If you have HBO, you have HBO MAX Snickers One For Two America Runs on Dunkin' This Is SportsCenter Snickers Goes Live, but fails Kids Foot Locker Snickers x Marilyn Monroe EA Sports Madden NFL ESPN Films Documentary The rest of it
FedEx Pulls a Power Move AICP x Van Gogh x Frida Kahlo Snickers Snickers Fixes The World (!) FedEx, but exaggerated Snickers NFL If you have HBO, you have HBO MAX Snickers One For Two America Runs on Dunkin' This Is SportsCenter Snickers Goes Live, but fails Kids Foot Locker Snickers x Marilyn Monroe EA Sports Madden NFL ESPN Films Documentary The rest of it

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